Before anything else, we check 10 things on a UK ERP partner’s site: whether Google can reach the right pages, whether the contact details are real, whether each service has its own page, and whether results can be measured. These 10 come from our 40-point Visibility Check, and they are the first ones we look at on any partner site.
For each check we say what we look for, why it matters and, where we have one, a real finding. Every example is from our own work, anonymised.
¶01 Can Google reach your pages
1. Every sitemap address opens a working page
Your sitemap is the list of pages you ask Google to visit. If its addresses lead nowhere, Google is being sent to dead ends.
What we found: on one NetSuite partner’s site, a big share of the addresses in the sitemap returned “not found”, including every industry page. We cover this in why your sitemap may be sending Google to pages that don’t exist.
2. Sitemap addresses match live addresses exactly, including capital letters
To Google, an address with a capital letter is a different address. A near match is not a match.
What we found: the cause on that same site was capital letters in the live addresses that the sitemap did not use.
3. Important pages are in the sitemap
A page missing from the sitemap is easy for Google to overlook, however good it is.
What we found: on one established partner’s site, the landing pages were left out by a CMS default. That included the best-ranking page for its most valuable search.
4. No important page is set to noindex
A noindex tag tells Google to leave the page out entirely. One left over from a site build can hide a key page without anyone noticing.
¶02 Can buyers trust what they see
5. Contact details are real and identical on every page
Buyers and search engines both use contact details to check you are a real firm. A mismatch looks careless at best.
What we found: one partner’s sidebar showed a placeholder US address, a dummy email and a dummy phone number on every page.
6. No theme placeholder text anywhere
Leftover template text tells a buyer nobody has read the page.
What we found: the same site also carried blocks of Lorem ipsum.
7. One set of facts everywhere
If your own figures disagree, a buyer cannot tell which to believe, and nor can an AI assistant summarising you.
What we found: a partner page gave its number of projects differently in different places on the same page.
¶03 Do you have the pages buyers ask about
8. Every key page has a unique title of 60 characters or under
The title is what buyers see in the search results. Duplicate or cut-off titles waste the one line that sells the click.
9. One page per service you sell
If a service has no page of its own, there is nothing for Google or an AI assistant to point a buyer to.
What we found: in our AI answer review, the firm was never named for two buyer questions that had no page on its site.
¶04 Can you prove it worked
10. Search Console is verified and a dated baseline exported
Without a “before” you cannot show what changed. It is the one step you cannot recover later, so we do it before anything else goes live.
¶05 What the other 30 checks cover
The rest of our 40-point Visibility Check covers redirects, canonicals, structured data, directory listings, LinkedIn, AI answers and analytics. The full 40-point check is in Found, our playbook (template 01). Our free AI Visibility Checker reads your homepage and up to five key pages and runs our public checks.
Would you rather we ran the checks for you? Start with the free Enquiry Leak Finder to see where enquiries leak from your site, then request a free Visibility Review. If you are comparing agencies to do this work, see how to choose an agency for a NetSuite or ERP partner.