Case study · Blunsdon Blinds, Swindon
A local website built around enquiries.
Blunsdon Blinds supplies and fits blinds in Swindon. The job was to make the website earn enquiries and hold a local search position, month after month.
Website build and monthly support, with a dated traffic record.
Published 20 May 2026 · updated 6 October 2026.
The brief
Fix the basics properly. Then keep them fixed.
The brief: explain the blinds service, make local coverage clear and simplify contact on a phone. Build the site, then maintain it through monthly support.
The work
The works ledger.
W–01
Site structure
Pages organised around what customers actually look for: blind types, supply and fit, area served. Fast pages, clean code, no brochure padding.
Build
W–02
Local visibility
Metadata, structured data and area information were added to make the services and location clearer to search engines.
Search
W–03
Enquiry routes
A clear route from interest to enquiry on every screen, sized for thumbs. A visitor should never hunt for contact details.
Convert
W–04
Monthly support
Ongoing content, website improvements and reporting. Websites drift when nobody is watching; this one is checked and kept working, every month.
Retained
Twelve months, measured
The full set of figures.
Source: site analytics
925
Unique visitors
3,101
Page views
Measured · Wix site analytics · 1 September 2025 to 31 August 2026
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