Site structure
Pages organised around what customers actually look for: blind types, supply and fit, area served. Fast pages, clean code, no brochure padding.
Case study · Blunsdon Blinds · Blunsdon, Swindon
A blinds company doesn't need a clever website. It needs a busy one.
Blunsdon Blinds supplies and fits blinds in Swindon. The job: make the website earn enquiries and keep the business visible in local search, month after month. This page is the record of what was done and what the numbers say. Nothing on it is invented.
Similar business? Start with a free measured Visibility ReviewA prioritised plan you keep ◆ honest no-fit advice ◆ no rebuild pressure.
The brief
Fix the basics properly. Then keep them fixed.
Most local trade websites fail at the basics: what you do, where you work, how to get in touch. A visitor on a phone decides in seconds. The brief was not a rebrand or a gimmick. It was to make those answers instant, make the business findable by people nearby who want blinds, and then keep the site pointed at enquiries rather than letting it drift. That is the same job as any Swindon web design project, and it starts with a local Visibility Review.
- Explain the offer in one glance, on a phone.
- Be found locally: Blunsdon first, Swindon second.
- Make enquiring the easiest thing on the page.
The work
The works ledger.
Local visibility
Local SEO and GEO foundations: metadata, structured data and area relevance, so the site surfaces for people near Blunsdon and Swindon searching for blinds.
Enquiry routes
A clear route from interest to enquiry on every screen, sized for thumbs. A visitor should never hunt for contact details.
Monthly support
Ongoing content, website improvements and reporting. Websites drift when nobody is watching; this one is checked and kept working, every month.
The numbers
The numbers: twelve months, measured
Twelve months, measured
Source: site analytics
1,200
Unique visitors
3,100
Page views
That is the full set. We publish the figures we have and none we don't: no invented conversion rates, no borrowed testimonials. For a local blinds company those visitors are the neighbourhood, not the internet, and that is the point. When the numbers change, this page changes.
What it proves
Steady beats clever.
A small local business with an honest site and steady upkeep can hold a visible position without a big budget. That is what this record shows.
What it doesn't show: a promise to multiply your traffic. Nobody can make that promise honestly, so we don't.
Run a similar business?
Start where this project started.
The free measured Visibility Review audits your site, local search position and enquiry routes, then hands you a prioritised plan you keep whoever does the work. If you agree that Artifexa should implement the fixes, that work starts from £750.
Request the free review →