A working paper on being found before the call
Great firms shouldn't have invisible marketing.
rtifexa runs Marketing Ops for NetSuite/ERP partners and referral-led specialist consultancies: the monthly rhythm that turns delivery expertise into work buyers can actually find.
It exists for firms with the knowledge, proof and insight, but inconsistent visibility between referrals. We make the machine, and run it without pulling senior people off delivery.
You receive: a written, prioritised plan of visible trust, search and enquiry gaps, and a clear verdict on whether Marketing Ops is a fit. A plan you keep ◆ honest no-fit advice ◆ scope and timing agreed first.
The Problem
Buyers judge expertise long before they make contact.
Referrals still matter, but buyers now search, compare pages and read expert content long before a call. The knowledge is there. The visibility isn't. Three places it breaks down:
Pages explain, but never persuade.
Service pages describe the delivery, but never say why a buyer should trust the firm behind it.
Momentum keeps stalling.
Search and content work happens occasionally, then loses rhythm the moment delivery gets busy.
Reporting shows activity, not action.
You see what was done, but not the next commercial move worth making.
Services
Start with the gap. Keep only what proves useful.
Each step produces an output you keep. Retained work follows only when a Pilot has proved that a monthly rhythm is worth keeping.
Visibility Review
A free measured diagnosis of visible trust, search and enquiry gaps. If a clearly scoped fix comes first, agreed implementation starts from £750.
You keep: a written, prioritised plan
Marketing Ops Pilot
A paid proof cycle around one defined buyer problem: intake, a reviewable campaign pack, client approval and an action report. Choose it when the review reveals a repeatable monthly visibility problem.
You keep: the campaign pack and action report
Marketing Ops Core
The retained version of the proven cycle: one priority, one campaign pack, one approval round and one next-action report each month. The term is six months, with a genuine progress review at month three.
You keep: a rhythm that survives busy months
Marketing Ops Partner
With Core, Artifexa runs one priority a month. With Partner, Artifexa is accountable for one agreed outcome across the year: senior working sessions with the people who hold the technical detail and win the work, plus one planned proof, priority-page or enquiry-path improvement that is actually made rather than only recommended.
You keep: an outcome owned across the year
The Proof
A reviewable delivery rhythm.
Observe
Website, search, enquiry & reporting gaps.
Plan
Buyer questions become pack priorities.
Produce
Drafts prepared for your review and approval.
Report
Delivered work, decisions and the next action.
Can you afford to be invisible?
Entered into evidence
Client website
Visibility work for a local-service client.
Blunsdon Blinds: a local-service website, cited as visibility work, not a consultancy result.
Owned capability
Reusable email systems, built by Artifexa.
TemplateHedgehog turns lifecycle campaign thinking into structured production assets and reusable components.
Delivery method
A workflow built for review.
One delivery workflow for onboarding, campaign packs, approvals and reporting, designed to make the next decision clear.
→ Next action
Correspondence
received
From a live client
We're a world class NetSuite consultancy, so we're a hard client to please. We know good build quality when we see it. Artifexa built our site including the OneSupport tiers and pricing model, and turned them into calculators that qualify prospects before they reach us. If you're a NetSuite or ERP firm looking for an agency that understands what you actually sell then Artifexa is the one I'd send you to.
Declared interest: Next Layer Consulting is a client, and Artifexa’s fixed-price build packages are also sold through them.
Who runs it
Company-led delivery, not an account layer.
Artifexa keeps delivery close to the work, turning the judgement usually trapped in sales calls, project reviews and delivery decisions into marketing buyers can actually see.
The point is specific work, honest advice and a clear recommendation on what to do next, without adding an account layer between you and the delivery.
Artifexa · Swindon, Wiltshire
Pricing
Choose the smallest useful commitment.
The entry point
The Visibility Review
A written, prioritised plan of visible trust, search and enquiry gaps, and a clear recommendation on whether Marketing Ops is a fit.
A priority fix sprint can start from £750 for an agreed priority page, enquiry-path or proof-visibility fix. Wider scope depends on the pages, technical constraints and work agreed after the review.
◆ Redeemable once per firm ◆
- A plan you keep
- Honest no-fit advice
- Scope and timing agreed first
No expiry · no card · written reply
Notes &
Queries
What is Marketing Ops?
Marketing Ops is a managed monthly delivery rhythm: one agreed priority becomes a reviewable campaign pack, moves through your approval and closes with a clear next action. It helps specialist consultancies stay visible without relying on spare senior time.
What does a Marketing Ops provider do for a consultancy?
Within the agreed scope, it turns one monthly priority into a reviewable campaign pack: LinkedIn post drafts, an article idea or brief, an email brief and supporting web or search recommendations where useful. Nothing is published or sent without your approval.
How is it different from a marketing agency or a fractional CMO?
An agency usually sells campaigns or channels and a fractional CMO sells strategy time. Marketing Ops is the managed delivery rhythm in between: it turns your expertise into reviewed work ready for approval, then records the next decision.
How do we start?
Start with a free measured Visibility Review. It sets out the first fixes. If you agree that Artifexa should implement them, that work starts from £750.
Do you replace our internal marketer?
No. Marketing Ops works best as specialist delivery support for teams that know what they want to say but need a consistent monthly rhythm to actually ship it.
Who is Artifexa for?
Referral-led specialist B2B, technology and security consultancies with real expertise but inconsistent visibility between referrals.
Do you still do websites and SEO?
Yes. When the review identifies a clear priority page, trust, search or enquiry-path issue, Artifexa can scope a priority fix sprint from £750: the fixes that are genuinely in Artifexa's hands, shipped inside ten working days of access being granted, then the visibility score re-run against the review baseline. You pay when the fixes are live, not before, and the full £750 is credited against your first month of Core if you continue. No ranking is promised. Broader work is proposed separately once the scope is clear.
The
Enquiry
Request the free review.
Name, email, website and a line of context are enough. We confirm fit, scope and timing before starting.
- Direct written reply, no automated sequence
- No pressure to retain
- If it isn't a fit, you'll be told directly