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Artifexa   Marketing Operations  
Est. Swindon, Wiltshire
Vol. IV · No. 07 · The Visibility Edition
Case File No. 01 · Next Layer Consulting

Proof → Case study

A website that qualifies the prospect before the call.

Next Layer Consulting is a NetSuite consultancy that wins work on delivery reputation. Artifexa built their site, turned the OneSupport tiers and pricing model into interactive calculators, and moved the platform off a stack that was holding it back.

01

The Situation

Strong delivery, a website that didn’t show it.

NLC’s work came through referrals and recruiters. The site did little of the selling: support tiers and pricing lived in conversations, every enquiry started from zero, and the platform itself was stuck on PHP 5.6 because the Windows and IIS hosting could not go further.

The job was to make the site carry its share: explain the offer, price it honestly, and hand the sales conversation a qualified prospect instead of a cold one.

02

The Work

Three deliverables, all still in service.

Site build

The full site, built around what NLC actually sells.

Service pages written for the buyers NLC wants: finance and operations leaders choosing a NetSuite partner. Delivery reputation made visible instead of assumed.

Qualifying calculators

OneSupport tiers and pricing, turned into calculators.

The support tiers and pricing model became interactive calculators on the site. A prospect works out their own tier and rough cost before anyone gets on a call, so the enquiries that arrive are already qualified. Try them on the live site →

Platform migration

Off a dying platform, without downtime.

The site was running on software that stopped receiving security fixes years ago, because the old hosting could not support anything newer. We moved it to a modern platform: current software, the security exposure closed, and a foundation the site can grow on.

03

The Measure

80 to 94 in seven weeks. Measured, not claimed.

NLC’s site scored 80 when first audited in June 2026. Every fix since has been re-scored against that baseline across six areas, from technical health and SEO essentials to performance and accessibility. The audit trail below is the receipt.

94/100

Visibility score, current audit

+14

From 80 at the first audit, June 2026

8

Findings fixed and re-scored since the baseline

Scan history
80 · 26 Jun 85 88 94 · 14 Jul
Every score measured, not estimated
04

In their words

In their words

“We’re a world class NetSuite consultancy, so we’re a hard client to please. We know good build quality when we see it. Artifexa built our site including the OneSupport tiers and pricing model, and turned them into calculators that qualify prospects before they reach us. If you’re a NetSuite or ERP firm looking for an agency that understands what you actually sell then Artifexa is the one I’d send you to.”
Peter Lewis · Next Layer Consulting

Declared interest: Next Layer Consulting is a client, and Artifexa’s fixed-price build packages are also sold through them.

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