TopArtifexa Visibility Framework · v1.0
Four buyer questions. Nine disciplines. 40 named checks.
Artifexa's own method records what was checked, what the evidence shows and what remains unknown. Its version stays with the report; comparisons also need compatible scope, sources, methods and evidence coverage.
Four questions
You should not have to learn a new vocabulary to know whether your marketing is working. AVF asks four plain questions, and keeps the technical detail behind them.
Found
Whether the right buyer, or the answer engine they asked, discovers your firm for the problem you actually solve.
The problem you solve
Your firm
The problem you solve
Understood
Whether a person or a machine can extract a clear, accurate answer about what you do and what you know.
Your service
What do you help buyers do?
A clear answer on the page
Trusted
Whether your claims and your experience can be corroborated somewhere other than your own sales copy.
Case evidence
The claim and its source
Baseline · work · outcome
Named source / stated date
Chosen
Whether the page a buyer lands on helps them take a truthful, usable next step.
A clear next step
What happens when you enquire
The fragments illustrate content we assess. They are not search results, client outcomes or a guaranteed sequence.
The receipt
A real recheck, with client and property identifiers removed. A replacement tracking tag loaded, but that did not establish that analytics received data or that all 57 pages had been checked.
Recheck verdict: not closed
The original finding
Evidence: Measured
An analytics tag was installed on 56 of 57 pages. A tag-manager container was on all 57. The analytics account existed, but the data stream, the recording end, had never been set up.
What changed
Evidence: Observed
Artifexa did not implement this change and does not hold tag-manager access for this site. The old tracking tag was absent and its replacement loaded. The tag-manager container was inactive. This observation covered only the homepage, before consent, out of 57 pages.
The verdict
Verdict: Not closed
A tracking tag loading does not establish that analytics received any data. The homepage observation also does not establish what happens across all 57 pages. To resolve the finding, we need evidence of received analytics events and a recheck of the original page set.
The client changed the property after the review raised the finding. That is a sequence. This record does not claim the review caused the change.
Consistent claims help people and automated systems interpret a firm accurately. Evidence labels do not guarantee inclusion or citation in an AI answer.
Asked and answered
A fixed method with 40 named checks across nine disciplines, a stated rule for what counts as evidence, and a version number. Reviews can be compared when the version, scope, method and evidence coverage are compatible; the same checks alone do not make every result comparable.
No. It is Artifexa's own method, named and versioned so you can see what was checked and when it changes. Some of the disciplines inside it use terms Artifexa defines rather than terms the industry agrees on, and the report says which.
Every finding carries a condition, from healthy to critical, and an evidence label saying where it came from: measured, observed, partly checked, not checked, not knowable, client stated or analyst note. The label is provenance, not severity, so you can weigh a number differently from a judgement.
The condition is not assessed, with an evidence label explaining why. Missing access is normally not checked: evidence could be obtained but was not obtained in this review. Not knowable means the fact cannot be established from the available external or technical evidence. Missing evidence reduces coverage rather than being scored as a failure or quietly dropped.
No. Nothing in it controls what a search engine does. It reports what is measured, names what was not, and says plainly where a judgement is a judgement.
Next step
The Visibility Review is free, written, and yours to keep. Findings arrive labelled the way they are labelled above, including the ones we could not close.