Platform: reusable email foundations
Repeatable template, layout and delivery systems that support real production workflows, not one-off builds. The parts are designed to be reused across lifecycle stages and campaigns.
Case study · Owned product build · TemplateHedgehog
We sell email systems. Here is the one we built for ourselves.
TemplateHedgehog is an Artifexa-owned product platform for reusable email production systems, MJML workflows, Stripe delivery and structured product discoverability. It is proof of Artifexa product thinking you can visit and inspect, not an external client testimonial.
01
The product
Email is where delivery is won or lost.
Most marketing email is rebuilt from scratch every month, badly, under deadline. TemplateHedgehog exists to remove that failure mode: reusable MJML templates, lifecycle structure and a dependable production workflow, so a campaign email is assembled from known-good parts rather than improvised. It is the same system Artifexa uses inside monthly campaign packs.
- Repeatable template, layout and delivery systems.
- A product structure built to be found and understood.
- A working commercial flow from interest to delivery.
02
Specification
The specification.
Discoverability: search and GEO-ready structure
Clear page hierarchy, metadata and internal linking, so the product is easy to understand for people and easy to surface for search engines and answer engines alike.
Commerce: a cleaner route from interest to delivery
Presentation, Stripe checkout and token-gated delivery combined into one practical product flow. A visitor can go from reading to owning without a sales call in between.
03
What it proves
Read this record honestly
DECLARED INTEREST: OURS
This is
Proof of product thinking: structure, reusable content patterns, a working commercial flow and discoverability you can inspect at the live site today.
This is not
A client testimonial or a results claim. It is our own product, so no traffic or revenue figures are quoted here. The proof is the product: go and use it.
Systems thinking, applied to itself.
Digital product work needs more than a good-looking page. It needs structure, discoverability, reusable content patterns, commercial flows and a clear route from interest to action.
That is the same thinking Artifexa applies to client websites, email journeys, reporting workflows and marketing infrastructure. The difference here: we had to live with the result.
Want this discipline on your side?
Start with the review, not the build.
The free measured Visibility Review audits your site, search position and enquiry routes, then hands you a prioritised plan you keep whoever does the work. Agreed implementation starts from £750. If the review finds a repeatable delivery problem, Monthly Marketing Ops may be the next step.