# Google Search Console Reporting Template for Boards A Google Search Console reporting spreadsheet for management: type in two periods and get plain-English sentences, 10 pre-share checks and a change log. Excel or Google Sheets, £15. Source: https://artifexa.co.uk/shop/search-console-report-pack/ --- Shop · Search Console Report Pack ## Explain your SEO results to the board without building the report from scratch Turn two periods of Google Search Console data into plain-English explanations of what rose, what fell and what needs a closer look. Built-in checks help you avoid misleading comparisons. For MDs and marketing leads at UK NetSuite and ERP partners. You type the figures in; it doesn’t connect to Search Console. **£15 one-off** · Excel and Google Sheets · about 30 minutes a month after setup Instant download. Already own Found? This pack is included. ### Example Search Console report: our own site Our figures, 12 August to 8 September and 9 September to 6 October 2026. [Open the full image](https://artifexa.co.uk/assets/shop/report-pack-comparison.webp) | Figure | In plain English | | --- | --- | | Clicks | Fell from 7 to 1 (-86%). | | Impressions | Down from 634 to 316. | | Click rate | 1.10% to 0.32%. Small numbers move a lot, so read with care. | | Average place | Improved from 19.5 to 12.8 (lower is better). Fewer far-down impressions also improve the average. | **The lesson:** a better average place does not necessarily mean more traffic or more business, and the report says so. Our own small site, so a few clicks look dramatic. ### What a plain Search Console export won’t do for you - **It reports what went down next to what went up.** A report that only shows gains stops being believed. - **It translates the jargon.** Impressions are not people. Clicks are not enquiries. - **It counts moved pages at both addresses.** Counting only the new one overstates the gain. - **It says what the figures cannot show.** Search Console does not prove cause, enquiries or revenue. ### What’s in the SEO reporting template - **Measurement Report (Excel).** Writes a sentence for each figure and warns when the periods differ in length or start day. - **10 checks before you share,** for the mistakes that flatter or hide results. - **Before and After Log (Excel),** so you know what went live and when. - **A short PDF guide** with two real, anonymised reports. **You need:** Search Console already collecting data, and Excel, Google Sheets, LibreOffice or Numbers. ### Who it’s for MDs and marketing leads at UK NetSuite and ERP partners. Not for anyone who needs figures pulled in automatically, or enquiries and revenue measured. ### How you get it Pay by card through Stripe and download straight away. Links work for 48 hours; email [hello@artifexa.co.uk](mailto:hello@artifexa.co.uk) for a fresh one. UK billing addresses only. No VAT: we are not VAT registered. ### FAQ Do I need Search Console? Yes. It only collects data from the day it is added. What do I receive? The Measurement Report and the Before and After Log spreadsheets, plus a PDF guide with two real anonymised reports. Excel or Google Sheets? Both, plus LibreOffice and Numbers. No macros. What can’t Search Console tell me? Enquiries, revenue, or what caused a change. Impressions are not people, and clicks are not enquiries. Instant download · licensed for use within your own firm. Included in Found. Need to find out why the numbers moved and what to fix? [Found, the ERP SEO playbook](https://artifexa.co.uk/playbook/), adds the diagnosis and a 30-day plan. Other free tools: the [AI search readiness checker](https://artifexa.co.uk/checker/), the [Enquiry Leak Finder](https://artifexa.co.uk/enquiry-leak-finder/) and a [Visibility Review](https://artifexa.co.uk/visibility-review/). --- Artifexa runs marketing operations for NetSuite and ERP partners and referral-led specialist consultancies, from Swindon, Wiltshire. Full machine-readable summary: https://artifexa.co.uk/llms.txt