https://artifexa.co.uk/insights/ Marketing operations for NetSuite and ERP partners: what was measured, how it was measured, and what it does not prove. en-GB https://artifexa.co.uk/insights/beyond-referrals/ https://artifexa.co.uk/insights/beyond-referrals/ Mon, 07 Sep 2026 12:00:00 GMT Matthew Hillman Referrals are the best lead a consultancy gets. A pipeline made only of referrals is one the firm does not control. What to build alongside them, and in what order. https://artifexa.co.uk/insights/marketing-for-erp-consultancies/ https://artifexa.co.uk/insights/marketing-for-erp-consultancies/ Mon, 07 Sep 2026 12:00:00 GMT Matthew Hillman Long cycles, technical buyers, work that is hard to describe without breaching confidence and a partner tier system that shapes the leads. Why generic B2B advice does not fit, and what does. https://artifexa.co.uk/insights/marketing-ops-vs-fractional-cmo/ https://artifexa.co.uk/insights/marketing-ops-vs-fractional-cmo/ Mon, 07 Sep 2026 12:00:00 GMT Matthew Hillman A fractional CMO sells judgement and direction. Marketing ops sells produced, approved, shipped work. Which one a firm needs, when both are right, and when neither is. https://artifexa.co.uk/insights/marketing-ops-vs-marketing-agency/ https://artifexa.co.uk/insights/marketing-ops-vs-marketing-agency/ Mon, 07 Sep 2026 12:00:00 GMT Matthew Hillman What each model is genuinely good at, where agencies break down for specialist consultancies, and how to read your own situation before you sign either. https://artifexa.co.uk/insights/marketing-that-survives-a-busy-month/ https://artifexa.co.uk/insights/marketing-that-survives-a-busy-month/ Mon, 07 Sep 2026 12:00:00 GMT Matthew Hillman Consultancy marketing stops the moment delivery gets busy. Why that is structural rather than a discipline problem, what the stop-start cycle costs, and the rhythm that holds through a bad month. https://artifexa.co.uk/insights/measuring-consultancy-marketing/ https://artifexa.co.uk/insights/measuring-consultancy-marketing/ Mon, 07 Sep 2026 12:00:00 GMT Matthew Hillman The wrong measures are the easy ones to screenshot. What a baseline actually is, the difference between a measurement and an estimate, and how often to re-check. https://artifexa.co.uk/insights/outsourced-marketing-operations/ https://artifexa.co.uk/insights/outsourced-marketing-operations/ Mon, 07 Sep 2026 12:00:00 GMT Matthew Hillman What marketing operations means when a small firm outsources it, what transfers to a supplier and what cannot, and how to tell a real operations engagement from a retainer with a new label. https://artifexa.co.uk/insights/whats-in-a-monthly-campaign-pack/ https://artifexa.co.uk/insights/whats-in-a-monthly-campaign-pack/ Mon, 07 Sep 2026 12:00:00 GMT Matthew Hillman The five things a monthly pack has to contain to be worth paying for, why the approval round matters more than the output, and what an honest monthly report looks like. https://artifexa.co.uk/insights/why-ai-recommends-one-firm/ https://artifexa.co.uk/insights/why-ai-recommends-one-firm/ Mon, 07 Sep 2026 12:00:00 GMT Matthew Hillman Artifexa was named first in a Google AI Overview for its own market. What the cited pages had in common, what a single observation does not prove, and what to change on your own site. https://artifexa.co.uk/insights/netsuite-partner-marketing-cost/ https://artifexa.co.uk/insights/netsuite-partner-marketing-cost/ Sat, 05 Sep 2026 12:00:00 GMT Matthew Hillman Almost nobody in this niche publishes a price. Here is a full one, with the reasoning behind each number, and what you are actually buying at each level. https://artifexa.co.uk/insights/who-does-marketing-for-netsuite-partners-uk/ https://artifexa.co.uk/insights/who-does-marketing-for-netsuite-partners-uk/ Fri, 31 Jul 2026 12:00:00 GMT Matthew Hillman There is no approved list and no official category. The four kinds of provider who actually do this work, what each is good and bad at, and what to ask before you sign. https://artifexa.co.uk/insights/erp-reporting-trust/ https://artifexa.co.uk/insights/erp-reporting-trust/ Sun, 14 Jun 2026 12:00:00 GMT Matthew Hillman Reports stop being trusted long before they stop being wrong. Rebuilding confidence through ownership, reconciliation and clear definitions. https://artifexa.co.uk/insights/erp-support-handover-checklist/ https://artifexa.co.uk/insights/erp-support-handover-checklist/ Sun, 14 Jun 2026 12:00:00 GMT Matthew Hillman The gap between go-live and support is where clients quietly lose faith. A checklist for closing it and keeping them confident. https://artifexa.co.uk/insights/marketing-for-netsuite-partners/ https://artifexa.co.uk/insights/marketing-for-netsuite-partners/ Sun, 14 Jun 2026 12:00:00 GMT Matthew Hillman Referrals stop scaling before the pipeline admits it. What a practical monthly marketing rhythm looks like for a consultancy without a content team. https://artifexa.co.uk/insights/netsuite-implementation-rescue-signs/ https://artifexa.co.uk/insights/netsuite-implementation-rescue-signs/ Sun, 14 Jun 2026 12:00:00 GMT Matthew Hillman Five practical warning signs an implementation is heading for trouble before go-live, what each one means, and what to do about it. https://artifexa.co.uk/insights/netsuite-integration-risk/ https://artifexa.co.uk/insights/netsuite-integration-risk/ Sun, 14 Jun 2026 12:00:00 GMT Matthew Hillman Before connecting an ERP to a CRM, warehouse or billing system: data ownership, error handling, sync direction and audit trails.